Tradies to International Business

How Levolution secured global distribution in the US, UK, Canada, China, Japan, Europe and New Zealand.

The client

Levolution was established in 2012 in Australia by Enzo and Mike, two trade professionals with over 65 years of experience between them.

After years of working in the tile industry they recognised the need for a system to streamline the tile installation process to make it more efficient and accurate, especially in the laying of larger, more cumbersome tiles. Their idea led them to conceptualize and create Levolution – a gun and clip system that dramatically reduces the tiling process from nine actions per corner to two.

The challenge

When Enzo first approached MGI, it was for support with his first business, Tilers Direct. MGI worked with the industry supply store through issues relating to staffing, competition, and buying out former business partners. MGI Adelaide Director, Nick Hill followed Enzo’s business journey, staying abreast of his new ideas and proposals.

When Enzo and Mike teamed up to create Levolution, it was MGI Adelaide who they trusted to take their idea to the next level.

How we helped

MGI Adelaide was engaged to assist Levolution through product development and business expansion stages. Nick Hill was able to introduce Enzo and Mike to a manufacturer which kick started the design, prototyping and manufacture of the revolutionary product.

After product testing demonstrated Levolution’s potential to be a great success, Nick and the MGI Adelaide Team supported the business’ growth into new national, then international markets.

“Nick guided us through this entire journey. Nick and MGI have really become part of our business. It’s a professional relationship, that has turned into genuine friendship and I think that leads to better business results.”

– Enzo, Levolution Co-Founder

The outcome

When Levolution was picked up by a distributor in the United States, Enzo and Mike relied on MGI Adelaide’s support to navigate hours of negotiations, talks with lawyers and meetings with distributors.

Today, Levolution is stocked by distributors in the US, Canada, the UK, China, Japan, Europe, and New Zealand.

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